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Creating
successful partnerships
between
suppliers & retailers

About Us

With over 25 years of experience in supplying and selling to Australian major retailers (including Coles, Woolworths, Costco, Metcash, Target, Kmart) K2 Sales was founded to deliver expert sales and business development services. Led by Managing Director Michael Kinsella, who has successfully launched numerous brands and sold hundreds of SKUs across Australia and NZ, we focus on building strong partnerships and providing effective business solutions for suppliers and Australian retailers.

Our services include account management, sales planning, procurement, import, and distribution of international brands to leading retailers. Based in Melbourne, we represent both Australian and overseas suppliers and look forward to exploring opportunities to grow your business in the Australian retail market.

What we do

Build lasting partnerships

We understand strong partnerships between suppliers & retailers are crucial for driving growth and success in Australian retail. We work closely with suppliers to develop tailored sales strategies to ensure your products meet the unique needs of Australian retailers and end consumers.

Account Management

With K2 Sales, you gain access to expert account management services for your brand or product. We focus on understanding your business needs and goals, allowing us to provide personalised sales support to showcase your product/s to the best retail partner. We are experienced in working with retail buyers across a range of FMCG categories including food & beverage, bakery, health & beauty, freezer and consumer electronics.

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Source & Supply

Through years of experience K2 Sales have developed a select network of reliable local and overseas suppliers. We source and supply a diverse range of products across a range of categories (branded, private label, licensed) from leading Australian, New Zealand, and international manufacturers. We ensure the latest brands and new products are available to major Australian retailers.

Source and supply

Through years of experience K2 Sales have developed a select network of reliable local and overseas suppliers. We source and supply a diverse range of products across a range of categories (branded, private label, licensed) from leading Australian, New Zealand, and international manufacturers. We ensure the latest brands and new products are available to major Australian retailers.

Market research analysis

At K2 Sales, we track the latest trends across various categories, from food and beverage to consumer electronics. We use market research to develop data driven sales strategies that align with Australian retailers and drive sales growth for our clients.

Logistics & service needs

Navigating the unique needs of Australian retail partners can be complex. We leverage our extensive experience in sales and supply to make sure your products are shelf-ready and set up for success. Our expert team understand the diverse logistics and service requirements vital for your brand, ensuring your products are perfectly positioned to meet the needs of retail partners.